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             The coloured postcard above was produced 
            using Method 2 described on the 
      
      Coloured Postcard History page. 
            Alastair White explains: 
            Method 2 
            
            From late 1940s 
            
            "We are in the late 1940s now.  
            Colour photography had not quite been properly invented and 
            commercial letterpress colour printing was in its infancy. 
            
            A black and white print (retouched, 
            either subtly or outrageously!) would be sent to a London studio for 
            individual 'hand-colouring'. 
            
            From this one-off original, a set of 
            four colour blocks would be produced, and from them the finished 
            colour postcards printed.  They are fairly awful, I think you 
            will agree, but must have fulfilled something or other at the time. 
            
            The minimum run was 5,000, though we did 
            not go into profit until the second 5,000 because of the high 
            original costs. 
            
            The artist, I remember went under the 
            name of Godden-Kent Studios, in a street off Oxford Street, London, 
            whose name escapes me. 
            
            Alastair White:  December 7, 2007  |