The coloured postcard above was produced
using Method 2 described on the
Coloured Postcard History page.
Alastair White explains:
From late 1940s
"We are in the late 1940s now.
Colour photography had not quite been properly invented and
commercial letterpress colour printing was in its infancy.
A black and white print (retouched,
either subtly or outrageously!) would be sent to a London studio for
From this one-off original, a set of
four colour blocks would be produced, and from them the finished
colour postcards printed. They are fairly awful, I think you
will agree, but must have fulfilled something or other at the time.
The minimum run was 5,000, though we did
not go into profit until the second 5,000 because of the high
The artist, I remember went under the
name of Godden-Kent Studios, in a street off Oxford Street, London,
whose name escapes me.
Alastair White: December 7, 2007